Also known as the PULL-messaging service, this service involves use of a 5-digit Short Code or a 10-digit Long Code number(Virtual Mobile Number) through which a customer can inquire to the client using unique keywords and upon receiving the request, the customer is instantly provided with the inquired information.

They are widely used to capture content information displayed on all forms of print advertising, television and radio, on outdoor media, promotional literature, point of sale goods, direct mail and on fleet vehicles.