WhatsApp Business API
Connect with customers on the world's most popular messaging platform. Send rich media, build chatbots, and enable two-way conversations at scale.
WhatsApp Business Features
Everything you need to engage customers on WhatsApp.
Two-Way Conversations
Enable real-time customer conversations with automated responses and live agent handoff capabilities.
Verified Business Profile
Green verified badge builds trust. Display business name, logo, description, and contact details.
Rich Media Messaging
Send images, videos, documents, location pins, and product catalogs directly in chat.
Message Templates
Pre-approved templates for transactional notifications, OTPs, and promotional campaigns.
Chatbot Integration
Build AI-powered chatbots for automated customer service, FAQs, and order tracking.
End-to-End Encryption
WhatsApp's native encryption ensures all messages are secure and private by default.
Why WhatsApp for Business?
The most effective channel for customer communication in 2026.
70-80% Open Rate
WhatsApp messages have 70-80% open rates compared to 20-30% for SMS and 15-25% for email.
2 Billion+ Users
Reach customers on the world's most popular messaging app with 2B+ active users globally.
Higher Engagement
5-10x higher click-through rates on WhatsApp compared to traditional channels like SMS or email.
Personal & Conversational
Customers prefer WhatsApp's familiar, chat-based interface for business interactions.
Cost-Effective at Scale
Lower cost per message compared to SMS with richer features and higher engagement.
Industries Using WhatsApp API
Trusted across sectors for customer engagement.
E-Commerce
Order confirmations, shipping updates, delivery notifications, abandoned cart recovery, and customer support.
Banking & Fintech
Payment confirmations, transaction alerts, OTP delivery, loan updates, and fraud detection notifications.
Travel & Hospitality
Booking confirmations, e-tickets, check-in reminders, flight updates, and travel itineraries.
Healthcare
Appointment reminders, prescription refills, lab reports, health tips, and telemedicine consultations.
Education
Admission updates, exam schedules, result notifications, fee reminders, and parent-teacher communication.
Logistics
Real-time delivery tracking, pickup confirmations, proof of delivery, and customer feedback collection.
Message Types Supported
Send various types of messages for different use cases.
Template Messages
Pre-approved messages for notifications, OTPs, order updates, and promotional campaigns.
Session Messages
Free-form messages within 24 hours of customer's last message. No approval needed.
Interactive Messages
Messages with buttons, lists, and quick replies for enhanced engagement.
Rich Media
Send images, videos, documents, audio files, and location pins.
Product Catalogs
Showcase products with images, prices, and descriptions directly in chat.
Payment Messages
Request and process payments directly within WhatsApp chat (select markets).
Easy Integration with Your Systems
Integrate WhatsApp Business API with your existing CRM, e-commerce platform, or custom applications.
RESTful API
Simple JSON API for sending messages, managing templates, and accessing analytics.
Webhooks
Real-time notifications for incoming messages, delivery status, and read receipts.
SDKs & Libraries
Official SDKs for Python, PHP, Node.js, Java, and more with code examples.
Pre-built Integrations
Connect with Shopify, WooCommerce, Salesforce, HubSpot, and 100+ platforms.
WhatsApp vs Traditional Channels
See why WhatsApp outperforms SMS and email.
| Feature | SMS | ||
|---|---|---|---|
| Open Rate | 70-80% | 98% | 15-25% |
| Click-Through Rate | 45-60% | 10-15% | 2-5% |
| Rich Media | ✓ | ✗ | ✓ |
| Two-Way Chat | ✓ | Limited | ✗ |
| Character Limit | 4096 | 160 | Unlimited |
| Cost per Message | ₹0.25-0.50 | ₹0.15-0.30 | ₹0.05-0.10 |
Ready to Start Using WhatsApp Business API?
Get verified business account and start engaging customers on WhatsApp today.