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TextNation
WhatsApp Business Platform

WhatsApp Business API in India

Connect your number, get templates approved and categorised right, and send campaigns and alerts with a status for every message — on Meta’s Cloud API.

Features

Everything between your number and your customers

Setup, templates, campaigns and reporting — without surprises on the bill.

Self-serve number setup

Connect your number through Meta’s Embedded Signup, or move an existing API number over from another provider.

Templates, done right

Text, media, buttons and authentication templates — or start from Meta’s template library for faster approval.

Carousel templates

A swipeable row of cards, each with its own image, text and buttons.

Category change protection

If Meta re-categorises a utility template as marketing, campaigns using it pause automatically.

Campaigns from a sheet

Upload a list and map each template variable to a column, with a live phone preview.

Review, schedule, clone

Check the audience and message before sending, schedule for later, or clone a past campaign.

Replies in one inbox

Replies and new chats land in WhatsApp Messages — open the whole conversation with any number.

Status for every message

Sent, delivered, read or failed per number, usage reports, and exports to Excel or CSV.

One opt-out list

Opt-outs are honoured on WhatsApp, SMS, RCS and voice, from the panel and the API.

How WhatsApp messages are charged

Meta charges per delivered message, by category. Getting the category right is the biggest lever on your bill.

Marketing

Offers, launches, abandoned carts, re-engagement.

Highest Meta rate

Utility

Order, delivery, booking and account updates the customer expects.

Volume discounts at high volume

Authentication

One-time passwords, with a copy-code button.

Volume discounts at high volume

Service

Your replies within 24 hours of a customer’s message.

1,000 free per number a month

WhatsApp pricing calculator

Meta’s India rates, free service messages and volume tiers — for your volumes.

Template categories explained

Keep utility templates utility — and avoid paying marketing rates.

Live on WhatsApp in four steps

From your number to your first campaign report.

  1. Step 1

    Connect your number

    Log in with Facebook through Embedded Signup, pick your business and verify the number — or move an existing API number to us.

  2. Step 2

    Get templates approved

    Write your own with the approval checker, or start from Meta’s template library.

  3. Step 3

    Send

    Campaigns from a sheet, alerts from your systems through our API, WebEngage, or Journeys.

  4. Step 4

    Track and follow up

    Delivered and read per number, replies in the inbox, and follow-ups when customers reply or tap a button.

Use Cases

Where WhatsApp wins

Conversations, documents and rich updates customers act on.

E-commerce & D2C

Order and delivery updates on utility templates, carousels for new arrivals, cart reminders.

Banking & finance

Authentication OTPs, statement and payment reminders, card and loan offers to opted-in customers.

Travel

Booking confirmations with documents, check-in reminders, trip updates.

Healthcare

Appointment reminders, lab reports as documents, follow-up nudges.

Education

Admissions follow-up, fee reminders and results — personalised from your sheet.

Logistics

Out-for-delivery updates, delivery slots and proof of delivery.

WhatsApp where it pays — SMS and RCS where they’re enough

A plain alert or OTP doesn’t always need WhatsApp. Run every channel from one account with one opt-out list, and move customers between them with Journeys.

SMS vs WhatsApp Journey Builder

TextNation pricing depends on your volumes and setup.

Get a quote

WhatsApp Business API questions

How do I get the WhatsApp Business API for my business?
Connect your number to TextNation through Meta’s Embedded Signup — you log in with Facebook, choose your business and verify the number. If your number is already on the WhatsApp Business API with another provider, you can move it to TextNation instead.
What does the WhatsApp Business API cost in India?
Meta charges per delivered template message, by category — marketing, utility or authentication — and each business number gets 1,000 free service messages a month. Use our free WhatsApp pricing calculator to estimate Meta’s charges for your volumes. TextNation’s own pricing depends on your volumes — talk to us for a quote.
What are WhatsApp template categories?
Every business-initiated message uses a template approved by Meta, in one of three categories: marketing (offers, re-engagement), utility (order, delivery and account updates) and authentication (one-time passwords). Meta can re-categorise a template, which changes its price — TextNation pauses campaigns automatically if a utility template becomes marketing.
Can I send WhatsApp campaigns from an Excel sheet?
Yes. Upload your list, choose the approved template and map each template variable to a column, so every customer gets their own details. Review the audience and content before sending, or schedule it for later.
Can customers reply to my WhatsApp messages?
Yes. Replies and new chats land in the WhatsApp Messages inbox, where you can open the whole conversation with each number and export it. Replies and button taps can also trigger the next step in a Journey.
Do you support carousel and interactive templates?
Yes — text, media, buttons, carousels with several cards, and authentication templates with copy-code buttons. You can also start from Meta’s template library for faster approval.
Can I send WhatsApp messages through an API or from WebEngage?
Yes. Send from the TextNation panel, through our HTTP API, from WebEngage with TextNation as the WhatsApp provider, or as steps in a Journey. Delivery and read status come back by webhook.

Start sending on WhatsApp

Connect your number, get templates approved and send with a status for every message.

Talk to usRequest a demo