How Indian marketing teams can plan, build and run automated customer journeys across SMS, WhatsApp and RCS while staying within TRAI DLT and Meta rules.
TextNation Product Team29 October 2026
Yes — RCS business messages reach Android phones across India and, since September 2026, iPhones on Jio. Here’s where RCS works today, why some numbers still can’t receive it, and how to reach everyone with SMS fallback.
TextNation Product Team20 October 2026
Basic, rich or conversation — the type of RCS message decides what you pay. Here’s how RCS business messaging is billed, what drives your cost in India, and the questions to ask any provider.
TextNation Product Team20 October 2026
Late or missing OTPs cost sign-ups and sales. Here are the nine most common reasons OTP SMS fails in India — from DLT template mismatches to shared queues — and how to fix each one.
TextNation Product Team18 October 2026
Every WhatsApp template is Marketing, Utility or Authentication — and the category decides what you can say, how Meta reviews it and what you pay. Here is how to choose right and avoid surprise recategorisation.
TextNation Product Team18 October 2026