What’s changing in messaging in India — pricing, rules, operators and new channels.
Jio’s new RCS business messaging rates, effective 1 September 2026, let brands send rich messages to iPhone users on its network. Here is what was reported, what it costs and how to plan with SMS fallback.
TextNation Product Team20 October 2026
Airtel launched IQ Gateway nationwide in October 2026 — SMS, WhatsApp, RCS and voice in one platform, plus silent authentication that can verify users without an OTP. Here is what was announced and how to plan your OTP flows.
TextNation Product Team20 October 2026
From 1 October 2026, WhatsApp charges for service messages beyond 1,000 per number a month and for utility messages inside the customer-service window — and India accounts must move to INR billing by 31 December.
TextNation Product Team20 October 2026