The team that designs and runs TextNation's SMS, WhatsApp, RCS and voice platform. We write about new features, compliance changes and practical ways Indian businesses can reach customers better.
The month in business messaging: Juniper puts CPaaS on course to pass $50 billion by 2031, Twilio grows 20%, TRAI finalises its third anti-spam amendment, and RCS in India doubles. What each means for brands sending SMS, WhatsApp and RCS in India.
TextNation Product Team4 November 2026
How Indian marketing teams can plan, build and run automated customer journeys across SMS, WhatsApp and RCS while staying within TRAI DLT and Meta rules.
TextNation Product Team29 October 2026
Yes — RCS business messages reach Android phones across India and, since September 2026, iPhones on Jio. Here’s where RCS works today, why some numbers still can’t receive it, and how to reach everyone with SMS fallback.
TextNation Product Team20 October 2026
Basic, rich or conversation — the type of RCS message decides what you pay. Here’s how RCS business messaging is billed, what drives your cost in India, and the questions to ask any provider.
TextNation Product Team20 October 2026
Most providers can send a rich message. The difference is everything around it — agent approval, SMS fallback, per-number reports, pricing clarity and integrations. Ten questions to ask before you choose.
TextNation Product Team20 October 2026
Jio’s new RCS business messaging rates, effective 1 September 2026, let brands send rich messages to iPhone users on its network. Here is what was reported, what it costs and how to plan with SMS fallback.
TextNation Product Team20 October 2026
Airtel launched IQ Gateway nationwide in October 2026 — SMS, WhatsApp, RCS and voice in one platform, plus silent authentication that can verify users without an OTP. Here is what was announced and how to plan your OTP flows.
TextNation Product Team20 October 2026
From 1 October 2026, WhatsApp charges for service messages beyond 1,000 per number a month and for utility messages inside the customer-service window — and India accounts must move to INR billing by 31 December.
TextNation Product Team20 October 2026
Late or missing OTPs cost sign-ups and sales. Here are the nine most common reasons OTP SMS fails in India — from DLT template mismatches to shared queues — and how to fix each one.
TextNation Product Team18 October 2026
Every WhatsApp template is Marketing, Utility or Authentication — and the category decides what you can say, how Meta reviews it and what you pay. Here is how to choose right and avoid surprise recategorisation.
TextNation Product Team18 October 2026
RCS brings your brand name, logo, images, carousels and buttons to the phone’s default messaging app. Here is what RCS business messaging can do in India, how it compares with SMS and WhatsApp, and how to launch it with SMS fallback.
TextNation Product Team18 October 2026
A deep dive into the architecture behind high-throughput messaging — direct carrier peering, queue management, retry logic, and real-time delivery monitoring at scale.
TextNation Product Team20 May 2026
We analyse open rates, click-through rates, cost per conversion, and compliance overhead across both channels for Indian enterprise use cases.
TextNation Product Team10 May 2026
A step-by-step walkthrough of the TRAI Distributed Ledger Technology portal — entity registration, header submission, template pre-approval, and common rejection reasons.
TextNation Product Team1 May 2026